96' 1, page 50
Tokareva M. Yu., Dontsov A. I.,
Minority as a source of social influence
(resume)
West-European studies on minority being a source
of social influence are reviewed. Experimental
data are analysed for the evaluation of the
possibility and scale of such an influence. There
are important factors: behavior stability,
minority's image as perceived by audience, group
belonging, etc. Inner mechanisms of majority's and
minority's influence are analysed and their
similarity and differences are shown.
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