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Kopina O. S., McAlister A.
The approaches to behavior changes due to. medical preventive programs in the USA
Theoretical background and applied methods of
behavior change are considered. Among theoretical
models used are the follows: transtheoretical one
(J. Prochaska and C. DiClemente), health beliefs
(I. Rosenstock, H. Leventhal et al. ) and
consumer's information processing (J. Bettman);
much attention is paid to A. Bandura's theory of
social learning. As successful application of
theoretical notions the medical preventive program
"A Su Salud" is described.
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