, page 46
Lebedev A. N., Bokovikov A. K.
Consumer's economic behavior and the theory of activity
The results of empirical study of consumer's real
activity depending on social role are presented.
The goods choice is determined not by economical
factors (for instance, goods price) but by
activity goals. The authors argue that general
purposes of a person regardless of activity do not
affect real consumer choice. These findings are
important for effective marketing and
Full text in Russian